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Consultant ID1
Date of Consultation03/31/2023
ConsultantDee Dice
Time Spent1
Type of EntryTA
Report Year2023
PurposeMarketing without social media

I reviewed the entire slide deck of my previous presentation, Marketing without social media. Dale and I reviewed two pages of action steps for her business specifically.

  1.  Lighting her sign
  2.  Adding a sign such as a chalkboard so she is able to list different items daily
  3.  Partnering with other businesses in a similar fashion to the restaurant that she partners with
  4.  Changing her tagline to focus on local artists rather than gift shop
  5.  Asking her artist for free giveaway
  6.  Asking her artist to do a demonstration
  7. Start collecting emails from customers to develop a robust email list
  8.  Visiting Shelburne Falls gift shop in looking at other competition and similar business to to see what they do
  9.   Add her to the directories and also  get Katherine to do an article about her and her 70 local artisans

Follow up:

Dee sent her the marketing plan template for her to record all of these action steps

Dee introduced her to Katherine, HCDC

Business Milestones
  • Problem solved
Town of ResidenceMontgomery
NameDale Rogers
EmailEmail hidden; Javascript is required.
Home Address46 Main Road, #2
Montgomery Marketplace
Massachusetts Montgomery MA 01085
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Cell Phone(413) 875-5205
Work Phone(413) 875-5205
Please Tell Us About YourselfFemale
Are you an immigrant/non-native English speaker?NO
Which best describes youNative Hawaiian or Other Pacific Islander
Which Best Describes Your Age Group?60 years or older
Household Size1
Income Level Based on the Chart AboveLow
Business NameGray Catbird Pottery & Gift Shop
Type of BusinessGray Catbird Pottery Studio & artisan gift shop representing 68 artisans
Business Address46 Main Road, #2
Montgomery Marketplace
Montgomery, Massachusetts 01085
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Total Number of Employees (including owners)1
Number of Full Time Employees1
What best describes your business status now?Established (business open for 1 year or more
Is this business Woman Owned?YES
Is the business any of the following?
  • None of the Above
Is this business Veteran Owned?NO
Is this business a CooperativeNO
What assistance are you seeking
  • Marketing/advertising your business
  • Financial management/planning
  • IT/Web Support
  • Accounting assistance
Are you starting a business as a result of being unemployed.NO
UntitledFirst Choice